I liked the logo and didn’t mind the “mountains.” Without reading anything, I was able to surmise that Michael owned a design firm, just by virtue of the logo consisting of his name and the word design predominantly (indeed exclusively) in the type.

To me mountains conjure the idea of strength, stability, ruggedness and climbing to the peak - “reaching the top.” I think if these kinds of words describe your firm or your work, the mark can really work for you. Is there a tagline that you can addend to the logo in some uses that brings these characteristics to light?

“Climbing to Creative Heights”
“Helping our Clients Scale The Creative Landscape”
“Reaching the Peak of Visual Communications”
“The Pinnacle of Creative Communications”

(you know, stuff like that )

If it can become a part of your branding overall, it will make sense and become more memorable to your clients.

I think there are a few options to help the mark make more sense with the typography:

1. Consider aligning the M and A of your name in a position where they echo the shapes in the mountain mark. Right now it’s hard to make a connection between the mark and the initials because the alignment doesn’t allow our eyes to make a shape relationship. (Of course changing that will change your typography significantly - which might have the added benefit of fixing the spacing issue).

2. Consider a similar font that makes a more direct relationship between the mountain shapes and the type. The M relates well, but the rounded A doesn’t.

3. Another way to help us make the relationship between your initials and the mark would be to bar the A in the mountains. A little unexpected, but it might produce a visually interesting result. I’d consider giving it a shot.

4. The spacing doesn’t bother me as much as it does the poster, but I think it’s especially problematic because it’s not that far from aligning. The last four letters almost align with the text above. I would definitely work on it. Too bad your business name isn’t “Michael Austin Design.” That would be much easier to space .

All in all, I agree that this is a strong concept and if you stuck with it as-is, would be a pretty good logo. I do think you can play a little bit more with the mark/type relationship to get some even better results.

Sorry for the long winded critique!

Thanks everyone for taking the time to help
me out with my logo. I took everything said here
and redesigned my logo. I does look like an outdoorish
company.

This is what I came up with.
http://www.logocritiques.com/images/uploads/comment_images/mikeAustin_rev.png

I like the new logo a lot - the only thing I miss is the organic look of the M & A in the original. Can you recapture the organic feeling to offset the very clean geometric look of the type and the line on the outside?

Otherwise, I think the redesign is generally a lot stronger than the original.

For recognition of any company, is logo becomes a crucial visual advert in order to permeate through the brains of your customer and register your brand in it. And when it comes to a logo of a company which designs logos, the artistic approach becomes complex. This new logo do looks good.

Love this logo, great job!!!
Drywall Company

The logo looks great! Love the new look. I am also finding reference for my concrete work.

Revise the mountain ‘MA’ monogram to more clearly show your initials. Currently, it looks more like a mountain than your initials. Oracle 1z0-819 Exam

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