NeonKids Logo Concepts Critique 55

Apr 28, 2009 / Erik Peterson

NeonKids Logo Concepts Critique

I received 4 logo concepts, at various stages of completeness, from Phil. He is working on a logo for a children’s ministry called “NeonKids”. The children in this group are from 3-14 years old. Phil had this to say about his project,

“The ministry is going to be called “NeonKids”, with the tag-line “Let your light shine brightly”. Some of the concepts I’ve played around with electricity, lightning bolts, light bulbs since those are some of the elements that are in the general theme the program is looking for.”

Once again, I won’t be following the normal format for critique that I’ve been using up until now. Instead, I’m going to pick two concepts from the group that I think have the most potential. I will critique them and offer thoughts on some other conceptual directions for Phil to explore.

Concept 1

This concept appears to be the most complete out of the group. The blue and yellow colors of the logo are bright, vibrant and child friendly. I see the lightning bolt on the leg of the ‘k’, but I’m not sure I would make the connection if I didn’t know what it was supposed to be.

I find that the logo is lacking any strong kid-like tone. Maybe it’s just too structured. It could also be the typeface selection for “NeonKids”. It’s so static and straight, something a little more rounded or freeform could possibly work better. The blue rectangle behind the monogram seems a little awkward with all the extra space on either side. What if you tried something along the lines of a superhero emblem as a variation on this concept? Think, Flash Gordon, Superman, Marvel and stuff like that.

You could incorporate a lightning bolt, flashlight or lightbulb into some kind of icon and then work the text around it.

Question for the readers

please respond in the comments below

Do you think this concept fits the audience? If not, how would you alter it to make it more kid friendly?

Concept 3

I like the 3D letters of this concept, but this one lacks a kid-like feel also. Although, this concept comes across with more life/energy (less static) than the previous concept. The bright blue and pink referencing the boys and girls that make up the group is a nice touch. Take a look at these logos that feel very kid oriented. What do you notice here?

I notice the bright colors and playfulness of the logos. You’re on the right track with this concept, I just don’t think your quite there yet. If you could impart more of that playfulness and energy, as shown above, you’d have more of a kid friendly feel to the mark. As you can see in the examples above, the playfulness can come from typography, iconography or both.

Possible Improvements

It seems like you have explored mostly type driven concepts for this logo. Nothing wrong with that, but you may want to consider some alternative directions too. How about incorporating some sort of child representation or icon into the type? Nothing seems to be glowing or emitting light in the concepts, could you explore that further as well?

Question for the readers

please respond in the comments below

Any other ideas that Phil should consider exploring?

Overall, I think you have a good start on the logo concepts. Now you may just want to dig a little deeper and try out some of the suggestions mentioned. Please know that my intention in critiquing your work is not to hurt feelings, but to offer constructive feedback. I hope it was helpful. Best of luck, to you!

I appreciate and welcome your comments, and look forward to hearing from you soon. I purposely don't cover every possible improvement that can be made to this logo, so go for it if you think I missed anything. All I ask is that you keep your comments clean and appropriate.

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55 Comments so far. Keep 'em Coming.

By Mighterbump

04.29.2009 at 11:14 AM

I would suggest a bolder look on the “Kids” part of the logo to emphasize on who wants to be interested.

By Logo Design Works

04.30.2009 at 08:26 AM

To be honest, none of these concepts seem right for the brand in question.

Erik nailed down the drawbacks and offered some excellent suggestions too.

My only input would be that none of the concepts seem to relate the idea of a children ministry. Using soft rounded fonts would be a good start. On top of that perhaps icons of child like figures possibly playing on light coming from above kind of direction would really communicate well the message of the ministry.

By Kirsten Navin

05.03.2009 at 05:01 PM

I agree with Logo Design Works, nothing about these designs says Children’s Ministry. Concept #1 has some interesting ideas but the execution is at odds with itself. By that I mean, the soft “kid friendly” letter forms merged with a soft lighting bolt (which is traditionally drawn with very sharp angles) confuses the concept. Is it a lighting bolt? Is is scribbley kid’s writing? Also I don’t know if a lighting bolt ever appears friendly, even a soft drawn one. It symbolizes power and danger. I do like the super hero theme that was suggested, certainly right for the audience. Concept #3 reminds me of the school house Rocks logo http://www.schoolhouserock.tv The simple hand sketched letters worked great for them but being animated helped.

I wonder how this logo is going to be used, web? print? both? with a name like Neon Kids, perhaps working the type to look like a neon sign. Might end up being too kitchey but could be worth a few sketches to flesh out. http://farm3.static.flickr.com/2187/2491089070_5783186629.jpg
http://media.photobucket.com/image/cool neon lights/Aj1t1/NeonLightsTut/bottomleftline.jpg

As you approach this design think of who it is for, and what is the message that you want to say. Best of luck and hope you will post some updates.

By Tim Schmidt

05.04.2009 at 11:35 PM

I don’t really like any of them. But #4 is in the right direction.

You need a quick, simple playful read “Neon Kids”.

#1 will cause people to read NK first, and since this is not a corporate brandmark, keep it simple.

Suggestion:
Just use the letters"NEON KIDS” and maybe modify the “O” or the “I” into a lightbulb, candle, torch, etc.

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12.15.2010 at 02:00 PM

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By Iflexion company

04.08.2011 at 09:18 AM

I think that Concept 3 is the best from these.

By document scanning services

11.08.2012 at 08:15 PM

My personal solely knowledge is that none of the basics manage to bring up the thinking behind a small children ministry. Using soft circular web page has to be nice beginning. Furthermore perhaps icons of kid just like statistics potentially playing on light-weight received from previously style of course would really communicate very well what it’s all about in the ministry.

By mana

11.11.2012 at 10:50 AM

This idea looks like it’s probably the most entire out of the staff. The blue plus yellowish colors from the logo design are vibrant, vivid as well as kid pleasant. I see the actual fast bolt for the lower calf on the ‘k’, however I’m not sure We’d produce the association if I didn’t know what it absolutely was should be.

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