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Logo: I think that the HQ needs to be redone. I was confused as well as to why it was there and looking like a stick figure. The overall logo is underwhelming to me.

I see what you’re saying about the vertical spacing. I get that it’s supposed to be a person, but I don’t think the allusion is necessary.  The little HQ/person character says more organic/hippie store than sophisticated salon.

And I definitely agree on the kerning.  Some of the letterforms are crashing together, but you weren’t able to do that with the ‘a’ and the ‘l’.  I just don’t think this typeface will work as is in the way you want to set it.  I saw the same thing as Erik did regarding the awkward white space between ‘s’ and ‘a’.  It’s a good example of the lack of symmetry that the typeface has, and perhaps a more geometric typeface is the place to start.

I agree with you about the little whitespace between the S and the A. It is a little uncomfortable to look at. If you want the kerning so close together, I really would suggest using a font where the S and the A look more appealing right next to each other.

What does HQ stand for? Does it mean headquarters? If it means headquarters, then I really think you should use the whole word. I would suggest writing it beneath “salon” and leaving it in gray.

The tagline really should give the viewer information about what your business does, and it doesn’t.

it mean headquarters? If it means headquarters, then I really think you should use the whole word. I would suggest writing it beneath �salon� and leaving it in gray.

How has NOBODY mentioned the fact that there are too many typefaces??  Also, I do not agree with red being a good choice.  We are talking salons here, and with the application of red on that bold typeface it ends up making the logo look too powerful, and too “corporate-like”.  There is nothing serene about that combination of red and that typeface, nothing that makes one know it is “spa related”.

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What is the meaning of this logo? Is it as powerful as the Drift Boss symbol?

The typeface and placement of ‘HQ’ vertically produce a whimsical sense that is inappropriate for the business and messaging that Zoran mentioned. The fun effect may be fixed by using a different typeface and rotating the letters. Check about us if you need help.

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I’d be curious to see if Zoran revisits the concept with these suggestions in mind, Tunnel Rush especially the “HQ” integration.