Great tips. Quick edit on #9, should read: “Showing too many options…”

later

@phil thanks for the comment & correction. You are the second person to point it out… I’m sure others noticed also. It has been corrected.

@Ryan Colgin
I think this is a very good one. When I designed my first logos I presented the first versions in colour, too (although I had designed them in b/w), but it’s probably just an avocation for the client!

Good list!
My addition would be: take your time. Don’t rush it; especially when you’ve chosen the final ones to present - sleep over it before sending them. Sometimes the light of another day is more clear!

very useful article Eric, thank you

Nice list.  One I’ve learnt the hard way - Don’t show too many options even at the black/white stage as it will only confuse the clients.  Pick only 2 or 3 of your top choices.

The best tip was 10! I have regretted doing that and will never do it again.

Showing some examples would have made this more worth while.

Loved your list.  You are right.  Research and narrowing options before you begin the design process are critical.  I’m a big proponent of understanding colors and their messages also.

True! I especially like number 5 and 10! You never know from where your inspiration or your “logo’s salvation” will come from.  Don’t show concepts you’re not happy about because they will always, always pick that one: MORE THAN TRUE!!

So I could use a few tips from those of you who have had experience regarding these! I’ve tried to show the logo design in b’n'w, but they disregard it because they are concerned that their color choices aren’t in the logo!

Also how do you prevent a client from asking you to design a dull, ineffective logo? (ie. they turned down the good ones and specified for one that I and other disliked.)

Great article mate,

As designers we know that a logo should work in B&W firstly.

Clients, they don’t give a rat’s ass…if it don’t look pretty and shiny..take it back lol

Moral of the story,always show a colored version as well.

gr8 article!! I actually was trying to kid myself with something I did wrong which you mentioned in #8, thxxx for setting our conception of it straight. I know i wont do that step anymore!

Thanks for sharing~very good

Just a week back even I posted a similar topic
“12 Silly Logo Designing Mistakes”

My followers on digg and twitter loved the post, so I am sure you all will agree to the list too

I always copy content from blogs and I don’t think it is a bad thing.  Look at my site for example - just a mash-up of other people’s work but looks cool altogether.

Great article, very helpful, thanks for sharing.

Great article and very useful tips. Thanks for sharing.

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Very Usefull stuff for logo designers
crea8ivedesign.com

I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine.

These are common mistakes every designers makes often. Thanks for sharing this with us.

The article was very informative to know how we can get perfect logos without making any such mistakes again. There are many common errors business people make when they go for logos . When you run a website these are the important factors to look in to. Also go for the right web hosting provider such as HostSailor, to get a fast and quality website

We’ve engaged someone to design our logo for our concrete service company in Mackay QLD.

#9 was a bit close to home as our designer gave us far too many options and it was difficult to choose. Had to laugh at that one.

Thanks for the great article.

Zac from Pro Concreters Mackay

We’re in the throws of trying to design an upbeat logo for our Toowoomba property maintenance company. So many factors to consider. However, I think simple is often best.

Thanks for posting this article. Most informative.

Dean from Toowoomba Handyman Company

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Great article! As a local sign maker I don’t have a visual sense, but I appreciate the insights you provided for logo designers. Avoiding these common mistakes can make a big difference in the effectiveness of a logo. Keep up the good work!

What really makes most of the logos for me is color balance(personally I really like one of by a local running store(https://rununited.com/ ) purely ‘cause color scheme is really good.

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