Thank you for this post. I made very similar post some time ago but I didn’t write as many colors as you did. Thank you once again:

And this is my post:
http://tinyurl.com/cwa5me

Your article color psychology in logo design was well writtern.  Your examples well support your statements!

Very informative aricle, could’nt have come at a better time.

@allan Thanks for reading, but maybe you didn’t get a chance to finish before posting your comment. The last couple sentences of the article read, “Just remember, color psychology consists of culturally created ties that can change over time and location. It is by no means an exact science and is still largely based on anecdotal evidence.”

By no means is this is the end-all-be-all list. I’m merely trying to give some insight, for designers and other interested readers, into the widely accepted associations with color.

You may be correct in saying that perception of some colors is changing, however at the current time I believe this is a pretty close approximation of today’s perspective, at least in the U.S. where I live. Again color psychology isn’t an exact science…

Excellent article. Definitely saving this link.

Fantastic review. I am lovin’ it

Make me reliaze that color can speak too

A thorough article Eric…

An article to add onto this one: How To Use Colour In Logo Design To Effectively Communicate The Right Message. Written by Alex Charchar (@retinart).

Really cool! psychology… will definitely help me in my new work.!

Thanks for sharing.

I love critical looks at design and you did a great job with this one, Erik! I’ve heard that the red/yellow combo evokes hunger as well. I think because they are warm, energizing colors—like food! Ketchup and mustard. We don’t see much blue in our food, so it would be counter-intuitive to have a blue logo for a restaurant.

It would be interesting to look at this topic from other cultures’ perspectives too; like in Asia, where white represents death instead of purity and red is good fortune.

Yeah now i’m understand why i always pick green and blue as my favourite logo color.

Thanks Erik, is it any article similar like this but about the logo shape?

Very nicely presented in a simple manner.  Really liked it
thanks.

Nice article. I would add, however, that some of these associations are cultural.  Eastern and Western cultures share many of the same associations, but not all.

I like this article, and agree with a lot of the points made.

By the way, the girl scouts logo has three faces not two since it’s also meant to signify diversity. :-D

Wow, what an information about the psychology of colors! I’m a newbie in designing logos and this is great stuff. Thanks for posting!

Black is the combination of all colours not the absence of them.

Thanks for a very helpful article - concise with clear examples. I’m amazed at how many people don’t actually read before they comment, however…

its very useful for me great analisys.

Thanks for sharing. I bookmarked this page.

What an amazing post! I would like to thank you for sharing it. You are putting very good effort into the stuff you post.

Very interesting article about logos. All these logos can properly used in web design of any complexity.

Thanks for a great post - some really interesting points to consider when choosing a colour scheme.

That is one big thank list! Thank you for your good sense of humor and kindness.

great and very useful, thanks.

This is a really interesting post. Great information for someone to have when designing a logo for their business.

I work for http://www.freelogoservices.com and think this would be really useful for people creating free logos on our site—it helps small businesses learn some designing knowledge which is great for organizations looking to bypass the hefty cost of hiring a graphic designer.

Thanks Erik for this article.

Yellow, much like red, can have conflicting messages It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.

great going mate w

I’m doing some research on colours before making a recommendation to my client for a colour scheme for their new luxury goods website, and this is another page I’ve bookmarked for future reference   Thanks!

However a couple of things I noted here; that there doesn’t appear to be any real distinction between grey and silver.  Are they not separate colours with different meanings and psychologies?  Or is silver just considered a shade of grey?

The article gives grey some attributes that I’d be more inclined to credit to silver; namely authority, respect and stability.

Also notable by its absence is gold.  Is this considered a shade of yellow?  I would have thought over the years with so much marketing in luxury goods, that gold would have done enough to be considered a separate colour with the connections of luxury, wealth and success.

In any case, thanks for a well-written and nicely presented article. I’ve picked up some info I’m sure will come in handy when making my report

@By Icons for Windows

“Does anyone know a link to asite where i can upload a logo and ask for critiques?”

You mean apart from this one!

Try logopond(dot)com - they’ve got a good community over there.

M

It’s important for us as designers to use color appropriately and understand the meaning behind the colors we choose.

I remember studying psychology and color theory - and wondering why they aren’t in the same class (for designers). Great post - I’ll bookmark this.

i started my new work,and the name is zuriel sports.i need a suitable logo for it.can u help in this matter,or do u have suitable template for my web site? thanks

Your article color psychology in logo design was well writtern.

nice article thx!

Very very useful! Merci!

Just bookmarked it

Thank you, they look gorgeus. thanks 4 sharing

Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice.

Great information. Ads a designer I can use this info very much. Like the comment: Yellow, much like red, can have conflicting messages s

This is great information to share!

Great info, me likes!
Cambridge dieet

Good info, tnx for sharing with us!

I like orange and green colors and don’t like red… The RedBull example seems to me is awful

Color Psychology in Logo Design - Interesting topic to discuss.I am novice in designing and thanks for the awesome info you had given

Never thought that colors in logo’s have a big influence. Thanks for this eyeopener! I really like small logo’s and short names, like IBM.

The logo is most important to recognize your company in one second. Thanks for this article.

I think Hallmark is the best off all aldo every kid knows McDonalds haha

thanks mate u have some good loogos there

Awesome descriptions and examples. I wonder whether these corporations approve that description. Thanks for the post.

I like everything you said except what you said about pink.  In most recent times, pink has taken on a completely different meaning.  I think you have pretty much pigeon holed it into the stereotype that the most common person would associate it with - but as of late pink has a lot to say in modern design.  To me, it can mean modern, edgy, indy, playful, fun, contemporary.  This article is a little too basic.

amazing creations.  love each logo .

Hello Erik,
Can you give any good examples of what most construction companies logo colors would be?  I am have a logo designed and wanted to do a little more research on what color it should be.

Hi,.
When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”

Thank you very much for sharing! I am currently in the process of designing a new logo. As I love purple, I was wondering whether it would make sense to use it for my photography business. Now I know

Very interesting blogpost!

Corporate identity branding is incomplete without the choice of correct color. Color is what can identify a brand and make someone return.

Very helpful information. Thanks guys

IBM is the most reliable brand near me according to any other brand.

This really is a fantastic blog site post!

that’s true as you said create a playfulness or stimulate emotions and even appetites.

Nice article.. I’m on way to redesigning of Logo..

Thank you, i had course with corporate identity last year and knew all meanings of colors but forgot now and needed refreshment in mind, thanks¡

Useful post is this. I made such like post but could’t use such colors.

It’s good to read such interesting stuff on the Internet as I have been able to discover here. I agree with much of what is written here and I’ll be coming back to this websiteagain.Thanks again for posting such great reading material!!

I found your website the other day and after reading a handful of posts, thought I would say thank you for all the great content. Keep it coming! I will try to stop by here more often.

Useful post is this. I made such like post but could�t use such colors. I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.

I just dont have word! Logo are very important and the critics given by you would definitely help them to grow more!

A very nice insight on how advertisements effect us on a better level than it being appealing to the eye

tQ. this help me out with my new logo… Red and Orange..

This is the second time i am visiting this page and always find this useful….fantastic information

I like this blog so much.I will use this for logo camping.

A really nice blog it is.Thanks for publishing it.I will deffinately share it.

I have just finished my logo and this article was really useful, thanks!

I am currently in the process of designing a new logo. As I love purple, I was wondering whether it would make sense to use it for my photography business.

Hi there! Someone in my Facebook group shared this site with us so I came to
check it out. I’m definitely loving the information.
I’m bookmarking and will be tweeting this to my followers!
Excellent blog and great design and style.

る事ですので、ご了承下さい。購入者様のご負担折り曲げてスキンは防水ムレないといック ショご了承頂けまなります。て翌日となのみですの http://www.norabelfilms.com,But unfortunately of course, don’t attempt to do something your own self.  Learn everything you can online stalker from a own personal discussion certification.

Very interesting now lets get some mcdonalds <3 :* :D

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I hardly create comments, however i did some searching and
wound up here Color Psychology in Logo Design - Free Logo Critiques.

And I actually do have a couple of questions for you if it’s allright.
Is it just me or does it seem like some of these comments
appear like left by brain dead people? And, if you are writing on additional social sites,
I’d like to keep up with everything new you have to post.
Could you list of the complete urls of your communal
pages like your Facebook page, twitter feed, or linkedin profile?

It’s going to be ending of mine day, but before end I am reading this
impressive post to increase my experience.

Penny auctions are a fantastic way to save money and valuable time.
Multiplayer games for teenagers are also available. Our sophisticated games rack includes almost
all kinds of free games such as exciting action games, interesting
role playing and shooting games. Heroes of Might and Magic
III is another sprawling adventure game where you need to explore the land, battle orcs
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Amazing how commercials and marketing can use human psychology to boost selling.

Hence, it is a challenging task for the designer to expose the
inimitable beauty of every opal, and maintaining the integrity of its own pattern, design and style.
Jewellery is something its worn with different
types of outfits. If you are having a stunning piece of handmade jewellery made for you will want to be looking for quality gemstones and the things
you need to be looking for in your stones are the colour, this
should be clear and deep and have no imperfections. This deep burgundy and reddish colour readily captures
attention of each eye and jewel appears amazing in white gold.

You can also try bending your precious metals and
stones. Keywords are important, there’s no getting away from that, but not to the extent that
you must cram as many of them as possible into your content.
Lower prices imply that you can buy more jewellery in the same budget.
If you are looking for an unusual silver bracelet then handmade silver jewellery makers
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Despite the doom and gloom of the recession, credit crunch and harsh economic climate our desire for beautiful things has endured.
The polish burns easily and causes irreparable damage
to the articles.

Actually no matter if someone doesn’t know then its up to other visitors that they will assist, so here it occurs.

At this time it seems like Movable Type is the best blogging
platform available right now. (from what I’ve read) Is that what you
are using on your blog?

You may want to point out that your descriptions here are almost entirely cultural and may not be applicable in various cultures around the world.

I would also argue that describing pink as ‘feminine’ is an example of a cultural association that is both sexist and rapidly changing. In contrast, describing blue as ‘authoritative’ highlights the sexist dichotomy between it and pink.

All in all, not a terrible article, but not really enlightened or forward-thinking either. Thanks for publishing all the same.

nice post…logo design is really challenging task for the designer…colors are very important things in designing…thanks i like post amazing

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