Go Green Fishing Lights Logo Design Critique 347

Oct 20, 2009 / Erik Peterson

Go Green Fishing Lights Logo Design Critique

Shane submitted this logo for Go Green Fishing Lights and left the following commentary.

“The logo is for a new company developing underwater lighting for docks, river ways, and deep sea fishing. The lights attract big game fish. The client wanted a simplistic logo with clean lines and somewhat contemporary feel to it. They wanted a marlin or swordfish to represent the brand because it is a big game fish with a fair amount of symbolism behind it. The lights employ a specially designed gas that attracts fish and burns brightly using electronic ballasts (opposed to the common magnetic ballasts). This is a market I have never worked for, so it’s very different for me. There are two major competitors with a color scheme of black and neon green (both of which the client wanted). The competition’s logos are also relatively abstract. So far they like the marlin/swordfish coming from the right moving to the left. I prefer it on the left moving over the type towards the right... the flow feels better, but, hey, it’s their choice!”

The following critique is based on one designer’s opinion and experience. I always appreciate the readers thoughts as well. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique.

Design Principles

I wanted to start off this critique by showing the logo of the competition that Shane was kind enough to provide. As you can see, the combination green and black is popular in this industry.

I also wanted to show a couple of the variations on the Go Green Fishing LIghts logo that Shane has shared with me.

I prefer the version at the top of this critique with the swordfish starting on the left and pointing to the right. Visually the eye flows over it better. When the fish is on the right, it goes against the grain (right to left) while the viewer reads left to right. In terms of typography, I prefer the contrasting fonts, color and size of the version at the beginning of the critique.

Question for the readers

please respond in the comments below

What do you think of the Go Green Fishing LIghts logo in comparison to the competitors logos? What version of the Go Green works best in your opinion?

Functionality / Versatility

Shane’s logo is clean and bold. It will work well as one or two color and in many applications. The same cannot be said for most of the competition logos shown above. I noticed the original version at the top of this critique actually has a mouth and slightly thicker line before the transition into the sword. While the mouth is a small detail that may cause some problems in certain applications, it seems to add more character and life to the swordfish. Maybe there’s a way to slightly rework the fish and maintain the general feel of the original.

Does the Logo Work for the Audience?

The logo communicates the concepts of big game fish and fishing well. However, nothing communicates the concept of light from a visual perspective which makes me wonder about the size relationship between ‘Go Green’ and ‘Fishing Lights’. If ‘fishing lights’ had more prominence than ‘Go Green’ it might be more immediately apparent to the viewer that this company makes fishing lights as opposed to offering some kind of eco friendly service or product. I’m guessing there is nothing eco friendly about the product since Shane hadn’t mentioned it.

Uniqueness

To be truly unique among the competition I think the Go Green Fishing Lights logo would have to abandon the green color that appears to be the industry norm. Unfortunately, it sounds like the client has made this a requirement in your design. Perhaps, experimenting with other shades of green that are further away from the competition’s color palettes could be an option.

Question for the readers

please respond in the comments below

How would you try and differentiate this color palette from the competition? Would you abandon green altogether or just find other means of differentiation?

Typography

I’m not sure if it is intentional or not, but the ‘s’ in ‘lights’ extends beyond the right edge of the text above. I would suggest pulling the text back into alignment with the right edge of the text above.

Possible Improvements

Designing a logo for yourself or own business is one of the hardest logo designs you’ll ever work on. So what is the best way to improve the logo? Well I think have made some comments above that can certainly offer some direction. Here’s a list of actionable items.

Refine the fish a little more. It appears as though you may have been moving away from the version with the mouth, possibly for simplification purposes, but I think you have lost some of the character of the original fish in the process.
Continue to work with the color palette. Explore other shades of green (perhaps less saturated) as well as other secondary colors. I would also work on some options that don’t include the color green to see if it works and then present them to your client.
Adjust the alignment of the ‘fishing lights’ text so that it is inline with the text above.
The company name presents a tough situation where viewers may perceive the company as a ‘green’ or eco friendly company. It’s not a bad thing by any means, but if it doesn’t apply to the product or company it may confuse some people.

Overall, I think you have a good start on the logo design. And with some refinement you can definitely improve it. Please know that my intention in critiquing your work is not to hurt feelings, but to offer constructive feedback. I hope it was helpful. Best of luck, to you!

I appreciate and welcome your comments, and look forward to hearing from you soon. I purposely don’t cover every possible improvement that can be made to this logo, so go for it if you think I missed anything. All I ask is that you keep your comments clean and appropriate.

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We enjoy your comments

347 Comments so far. Keep 'em Coming.

By Dave Gilligan

10.20.2009 at 01:42 PM

I know that has nothing to do with Shane but I think the company name is quite unfortunate, I think point 4 above is very important

“The company name presents a tough situation where viewers may perceive the company as a �green� or eco friendly company”

I have been reading about ‘The 7 Sins of Greenwashing’ (http://tr.im/Cq7H) because I’m currently designing a logo for an eco-friendly company but I think this company would be committing sin number 2 “Sin of No Proof” and sin number 3 “Sin of Vagueness”.

Consumers maybe mislead into thinking Go Green is the environmentally conscious alternative.

Apart from that I like the logo but I prefer it without the mouth detail as a feel if flows better.

By shane =)

10.20.2009 at 03:45 PM

The Green in the name is because of a specially designed gas that the company has developed for inside the lightbulbs.

This specific type of gas burns brighter and attracts more fish given it’s color temperature.

My initial comps I had been working on some eco-friendly ideas, and then had to re-clarify with the clients on the brief whether or not it was eco-friendly.

The only eco-friendly aspect is that they use digital ballasts which use less power and have better construction =)

thanks for the critique~!

By Dave Gilligan

10.20.2009 at 05:19 PM

Hi Shane,

I think it’s more their issue, Go Green is more like a slogan for an environmental campaign. Apart from that I don’t have any big issues with the logo it’s so much better than the competition.

By shane!~ =)

10.20.2009 at 06:14 PM

That was something I had mentioned to them, and struggled with in the design.

I had some great concepts of merging fish and lights, and other “green product” strategies, but I had to constantly remind myself that it was the specially developed gas that influenced the name. . .

thanks for your compliments, I love critique! It’s one of my favorite parts!

enjoy
shane

By Davis Streker

10.20.2009 at 08:01 PM

The very top logo is the best for sure, minus the little mouth detail. The mouth is distracting and actually makes me feel as if though it is more of a dolphin (porpoise) mouth. It isn’t a very unique design, but the “big game fish” concept is achieved. The contrasted type is much more effective. I do agree that since it is underwater lighting, that there should be a hint of the underwater concept touched upon visually. The trick is to keep this “lighting” concept 100% vector art, no glows or rasterized effects. This could probably be done by applying or suggesting a water surface between the “Go Green” text and the “fishing lights” text. The Go Green name is too trendy for me too. But, I know how that goes sometimes.

Overall, its a great start.

By shane!~ =)

10.20.2009 at 09:46 PM

thanks for the comment Davis! I appreciate it!

I know it isn’t entirely original, but I thought it would appeal to their market as it looks kind of sporty. . . I don’t even fish, so getting my head inside theirs was an interesting experience. .

I also agree about simulating or emphasizing the lighting aspect of the business now as it is understated. and of course doing that without raster is key - i liked the idea about the water level and had tried that in initial comps but it didn’t work right. . .

so maybe ill give it another go and see how it works!

thanks again!

By Michelle

11.03.2009 at 10:37 PM

No matter how bad the competitor’s logos are, I think they do a good job of communicating one of the most important aspects of this product: it is a green light that attracts fish.

I would not recommend abandoning green for this reason. In your current execution, the idea of big game fish comes across. But for all I know, these lights could be on the boat where I am fishing from. There needs to be a stronger tie to underwater, lights and attracting fish. The smaller logo example, Aqua Glow comes close to fusing all of that.

Besides creating a clean logo, you are also creating a product communication on shelf or online. And I’m not understanding the product benefit as you have it.

Good luck. You’ve got a tough one there.

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The first one definitely looks more professional, I think the designer did a real good job. It’s not easy making a good looking logo, this one is simplistic but they good looking.

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04.30.2020 at 04:04 PM

I really like the green and black logos, those are rad. Thinking about getting off of city water and drilling a new well? Well Drilling Mobile can drill a new water well in South Alabama for you. We can repair existing wells, drill new wells, install water filtration systems, service any type of tank, and replace old worn out pumps. Water Well Drilling Mobile, AL

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By Dee Hay

05.05.2020 at 07:05 PM

This is great information. Great insight on picking logos and determining what to look for. We have one for our painting company as well. It took a while, but now we know better! Thank you!
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By Dee Hay

05.05.2020 at 07:11 PM

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This is great information. Great insight on picking logos and determining what to look for. Very informative. I like the logo though, its extremely catchy

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By Derek Haight

05.05.2020 at 07:21 PM

Great information. Thank you. I’m sure I can remember some of this for the next time I want to change our carpet logo! Thank you
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By Joshua S

05.07.2020 at 07:45 PM

Good article about choosing logos and what to look for. Thanks from Carpet Cleaning Ft Collins Loveland CO

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05.07.2020 at 09:54 PM

Good article sir! From Carpet Cleaning Burley ID

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05.07.2020 at 10:13 PM

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By Alex

05.11.2020 at 04:15 AM

I think the message “Go Green” makes it eco-friendly. And if I am to choose, I would go for the original logo. It stands out in comparison to its competitors. Anyway, do you have any tips on what software to use in creating logos like this? We are planning of improving the logos of these websites: http://westminsterlandscapingservice.com/ (landscape architects) and http://westminsterdeckandfence.com/ (deck and fence builders).

Looking forward to your advice. Thanks!

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By Music Giants

05.11.2020 at 07:06 AM

WOnderful article, looking forward for more!!

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05.11.2020 at 07:07 AM

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By Mikael

05.12.2020 at 05:50 AM

Creating a logo is not as simple as typing a text. It also needs better judgement which I like about the article posted. At least the author was asking for opinion. Anyway, for me, I’ll go for the original logo. Also, we need your opinion regarding our partner’s logo which you can find here http://boulderdecorativeconcrete.com/ (providers of quality concrete services in Boulder, CO).

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By Peter

05.12.2020 at 07:18 AM

The original logo is stunning and it stands out in comparison to the logos of the competitors. Keep it up. Anyway, do you have any advice or tips on how to create stunning logos? I’d appreciate if you can share. Also, check out my friend’s logo at http://allendeckandfence.com/.

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By Brian Gathers

05.12.2020 at 10:10 PM

i appreciate your work on logo finally i found sommeone who explains with an extirdinary idea. thank u

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05.13.2020 at 12:05 AM

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By Daniela

05.14.2020 at 07:16 AM

I like the concept of the posted article. At least, before putting the logo live, the author asks for opinions if it stands out. For me, like most of the commenters, I would go for the original logo to where the fish faces the right side. Anyway, thank you, and please click here if you’re looking for an affordable, high-quality commercial fencing service in McAllen, TX.

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By Adrian

05.14.2020 at 07:38 AM

I think the original logo is just perfect. Anyway, thank you for sharing your opinion and please click this if you’re looking for the most reliable tree trimming services in McKinney, Texas.

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By Justin Baker

05.15.2020 at 07:39 AM

Reading to this process is going to be super helpful for new logo designers. kcdeckbuilder.com

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By Eric

05.18.2020 at 07:05 AM

I think the green color is a little bright but the fish design is solid. I need a logo for my well repair rochester mi company soon.

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By sandy

05.18.2020 at 07:11 AM

I like your article. I can use it for future projects on
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By Lawn Mowing

05.20.2020 at 07:36 AM

Thank you for the amazing post. I will share this with my friends so that they can also benefit. Lawn Mowing

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By Fabiola

05.22.2020 at 11:26 AM

thanks for sharing such an interesting post. I just finished designing my new logo:

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By Shelby Naughton

05.24.2020 at 06:40 PM

Oooo I love the green logos! They look great. Thanks so much for taking the time to inform us about this topic.

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By Shelby Naughton

05.24.2020 at 06:42 PM

Oooo I love the green logos! They look great. Thanks so much for taking the time to inform us about this topic.

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By Mike Lopez

05.25.2020 at 12:27 AM

The logo looks great! and an amazing article indeed.
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By House Cleaner

05.25.2020 at 01:53 AM

We like this logo. We could use something similar for our business.

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05.25.2020 at 01:54 AM

We like this logo. We could use something similar for our house cleaning business.

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By Mike Lopez

05.27.2020 at 12:26 AM

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By Emma Lemione

05.29.2020 at 12:05 AM

Well made logo! i like it.
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05.31.2020 at 03:56 AM

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By john

06.05.2020 at 11:54 AM

thanks for sharing. i think it needs to have lights in the logo. it is in the name and i think it should be in the logo also

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By Sam

06.18.2020 at 09:46 PM

Wow. Now I have references on how to have a good and nice-looking logo for my business. - home renovation

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By Carmelo Flagg

06.18.2020 at 10:02 PM

Nice job on posting this article. I love the logo. I love the artisity. Thanks a lot. I will consider this for my business. affordable towing services

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By Hanna Grey

06.19.2020 at 12:54 AM

Logo looks perfect. Looking to create one for our website

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06.20.2020 at 02:43 AM

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06.23.2020 at 07:56 AM

Care to share some to our site

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06.30.2020 at 10:29 PM

This is such a great post. Thanks for sharing! Tree Removal Summerville SC

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By Electrician Ventura County

10.25.2020 at 09:10 PM

As people mentioned before, green seems more environmental, if there is an environmental side to it then great. Our company just branded into a new Electrician logo. We used an electrical panel and wiring attached to our name. See what you think.

#144

By Xin

10.25.2020 at 09:32 PM

The first version is more pleasing to the eye. We are looking to rebrand our logo as well for our Electrician , found good ideas here. Thinking of using a light fixture and electrical wiring to represent our most popular services just like you did.

#145

By Electrician Livermore and Pleasanton

10.29.2020 at 04:07 AM

I also like the first logo better. More pleasing to the eye. Curious which one you ended up with. The logo for our Electrician company in Livermore and Pleasanton, CA is much simpler. Cheers

#146

By Danny Myers

11.01.2020 at 09:09 PM

These guidelines are mind blowing when it comes to creating the perfect logo, amazing! Maybe you can help us out at our Tree Removal Service San Jose business!

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By John

11.01.2020 at 10:44 PM

Great guidelines on how to create the perfect logo! This is our website Rubbish Removal Staten Island hopefully we can get a good logo going on for it!

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By dan

11.03.2020 at 11:04 PM

Hey! hopefully you can help us out on our website!

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11.05.2020 at 11:45 PM

Love these ideas! Check out our Electrician services and logo too!

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By Thomas

11.06.2020 at 09:32 PM

I like the logo and its way better compared to its competitors. Thank you for sharing your thoughts about such a logo and hope we can also submit soon our logo for your perusal. Anyway, if you have any tree removal needs in Longmont, please reach out and we’re glad to help.

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By Lorem Dela Cruz

11.15.2020 at 09:52 PM

I like the new design. Her logo is unique and would stand out from the usual green and black design. Also, for tree services, you can Click Here

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By Patrice Roque

11.18.2020 at 09:36 AM

I like the new logo she created. It is out of the blue and not the usual glow in the dark logos. You did great and unique work on this one. If you need carpet cleaning, you can Read More..

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By Lorem Dela Cruz

11.24.2020 at 04:46 PM

I admire her logo. I would need your critics as well. Please check the logo of our website

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By Dillon Fitzgerald

11.29.2020 at 11:02 PM

Instead of differentiating from the color green I think they should keep some type of green color, because it is typically associated with being environmentally friendly like my car detailing friend’s business and his logo. They like to be as green and eco-friendly as possible when it comes to their work.

#155

By Ivana Loonyo

12.05.2020 at 08:21 AM

I like all the logos. It just depends on the company if what they would choose. Can you also check out the logo of our website?

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By Bome Italy

12.09.2020 at 02:20 PM

Shane did a wonderful design for this logo. It is unique and not like the others. Please also check and critique our website logo

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12.21.2020 at 03:02 AM

I like all the designs. They are all unique. The new design is not the usual green and black glow in the dark style. It is refreshing. For more nice logos, please Click Here

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By Noel

01.10.2021 at 08:29 PM

This is a good critique. It’s interesting to hear how designers think about logos. My website could use a critique as well to improve the branding.

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By thea

01.12.2021 at 07:18 AM

thanks for this site

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By Lucas Abbe

01.13.2021 at 02:44 AM

The one with the blue font “Fish Lights” is good but it looks like a “tag line” instead of the name of the website.
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02.20.2021 at 04:00 AM

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I am hoping that is a good thing for us.

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By Pete

02.23.2021 at 09:13 AM

Thank you very much for sharing this article! Well done!

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02.23.2021 at 09:14 AM

All of my question in my mind were answered. Thank you!

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By Duditha

02.23.2021 at 09:17 AM

Very informative for me. Awesome!

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By Sean

02.23.2021 at 09:20 AM

Well written and easy to read. Great work!

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03.09.2021 at 04:40 AM

This is a very informative article! Keep up the good work!
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03.09.2021 at 04:41 AM

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03.09.2021 at 04:45 AM

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03.09.2021 at 04:46 AM

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03.09.2021 at 04:47 AM

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03.09.2021 at 04:49 AM

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03.09.2021 at 04:52 AM

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By Kevin

03.13.2021 at 04:37 PM

I like this logo…
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By Tree Service Mundelein

03.15.2021 at 03:09 PM

I like the logo, simple yet very thought out. I’m sure your client was happy with your work. Tree Removal

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By Bob Sallice

03.23.2021 at 09:07 PM

The first logo is my favorite, unfortunately, I’m just a simple carpet cleaner maybe one day!

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By Chad

03.26.2021 at 12:06 AM

Fantastic post, keep it up everyone!
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By Ichigo

03.26.2021 at 12:08 AM

Thanks for the great post. I greatly enjoyed reading about this with my father in law.
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03.26.2021 at 12:11 AM

Thanks for sharing the info about the critique!

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04.02.2021 at 03:52 PM

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04.09.2021 at 02:31 AM

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By Angelo Thompson

04.12.2021 at 07:43 AM

The logo is nice with the green font color! Love it.

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By Ike Rahimi

04.13.2021 at 08:50 AM

This is a lot of work but it pays off once the logo is completed! Just like how I manage to create for a concrete patio logo.

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By HarryJane

04.16.2021 at 08:48 PM

I think his design compare to the competitor is good. it’s simple but sharp

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By Sebastian Cook

04.20.2021 at 12:19 AM

The first logo above is the best versus the variations on the Go Green Fishing Lights logo. Shane is a good logo designer.

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04.20.2021 at 02:54 AM

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By andy

04.25.2021 at 11:17 PM

the logo is the symbol of every company or business, I have a partner who knows to do a logo but it’s hard to create a design I think he lacks a creative mind. learnerships

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By sanya

04.25.2021 at 11:19 PM