LOGO Design, Vol. 2 Book Review 261

Jun 11, 2009 / Erik Peterson

 

LOGO Design, Vol. 2 Book Review

The latest logo design book from TASCHEN, entitled LOGO Design, Vol. 2, just arrived at my office on Tuesday. It is a follow-up to the popular first volume entitled LOGO Design, Vol. 1. The book contains around 2000 logos and 13 case studies, in 3 languages (English, French and German), on brand identity for companies like Burton, Wrangler and MTV. The featured design firms include Stefan Sagmeister, MetaDesign, Saffron Brand Consultants, BlackbeltMonkey and others. In the foreword Uli Mayer-Johanssen, of MetaDesign, talks about Brands and Identity.

“Brands that communicate an idea, a purpose, and a clear promise together with technical and rational aspects almost always have something in common with the values and attitudes people have” - Uli Mayer-Johanssen


LOGO Design, Vol. 2

Publisher: TASCHEN America LLC (May 1, 2009)
Editor: Julius Wiedemann
Size: 6.6 x 8.9 x 1.25 in.
Page Count: 384 pages
Cover: Softcover + elastic band




I like the size of the book (kinda like a handbook) and it feels good in my hands when browsing through it. The cover is really hefty for a softcover and the pages are thick as well. There is a neat little elastic band (similar to what you would find on a Moleskine) that holds the book closed. LOGO Design, Vol. 2 is well put together and organized in a logical way, though a bit more whitespace surrounding the individual logos would have been nice. The publisher didn’t cut corners in the production of this book, its materials are top-notch.

Case Studies

There are 13 case studies in the book from various design firms, both in-house and outside agencies. While it is nice to read about the thoughts of the designers in regards to the design process, the meaning of elements and so on, I wish there was more shown from the earlier stages of the projects. I often find seeing sketches and notes from those early stages to be insightful and motivating. Nonetheless, the case studies are still thoughtful and worthwhile. I found the interview with Stefan Sagmeister on the custom logo generator for Casa Da Música to be rather interesting.

Here are a couple of photos from the Burton Outwear case study section with Dave Kinsey of Blk/Mrkt.


Burton Case Study

Burton Case Study

Burton Case Study

Logo Collection

The logo section is categorized into 9 different categories with around 2000 logos. The categories are:

  • Creative Industry
  • Events & Entertainment
  • Fashion & Apparel
  • Institutions, Government & Regional
  • Media
  • Music
  • Retailers & Food Outlets
  • Service & Business
  • Miscellaneous

In this section you’ll see logos from many firms you know as well as many you don’t (Pentagram, Stereo, ImagenAB, Landor & Associates, Logoholik, FutureFarmers, Push, Hula+Hula and many more). The work is a truly an international look at logos and identity. Here are few photos from the various categories.


LOGO Design, Vol. 2 logo page

LOGO Design, Vol. 2 logo page

LOGO Design, Vol. 2 logo page

LOGO Design, Vol. 2 logo page

LOGO Design, Vol. 2 logo page

LOGO Design, Vol. 2 logo page

If you’re a designer that works on logos occasionally or quite regularly, this book would be a nice addition to your library. The book sells for about $27 and you can purchase the LOGO Design, Vol. 2 at Amazon.

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We enjoy your comments

261 Comments so far. Keep 'em Coming.

#1

By Jacob Cass

06.11.2009 at 11:54 AM

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A very thorough review, thanks for putting it together! I will have to check Borders in a few months to have a look through it (one of the probs living in Aus).

One of my fav books is “Logo” by Michael Evamy, mainly due to the black and white logos - looks like this book features some pure black logos too? What is the split up of colour to black logos?

#2

By Erik Peterson

06.11.2009 at 12:05 PM

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@Jacob, It’s hard to say exactly as to how many of the logos are shown in black only since they are kind of scattered throughout, but if I were to take a guess I’d say somewhere around 25-30% are shown in b/w only.

Graham of imjustcreative also recommended “Logohttp://www.assoc-amazon.com/e/ir?t=logocrit-20&l=as2&o=1&a=185669528X” by Michael Evamy to me. I’ve actually just ordered it from Amazon this morning…

#3

By Jacob Cass

06.11.2009 at 12:15 PM

Jacob Cass Profile Image

@Erik
Thanks for your quick response.
Awesome re your “Logo” purchase, you will enjoy it. I actually did a short review of “Logo” myself if your interested (though you will read it soon enough).

A bit off topic, you know your spam checker, what plugin is that? Does it work? I use Akismenet atm and get about 30 spam comments a day in my spam box. Maybe something like that is what I need. Thanks.

#4

By Graham Smith

06.11.2009 at 03:25 PM

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As Jacob points out, my best logo book for reference and inspiration is ‘Logo’, simple a tremendous book and well presented. Bit tattered now as it goes everywhere with me. Here’s hoping to a volume 2 soon.

As for this book, already ordered and awaiting it’s delivery. Thanks for the head’s up.

Graham

#5

By Free Design Logo

06.17.2009 at 12:21 AM

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I don’t have a logo design book for reference and inspiration. Are these books available in the Philippines? thanks

#6

By Erik Peterson

06.17.2009 at 10:11 AM

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@freelogodesign Perhaps you could contact the publisher to find out where & if they are distributing in the Philippines. Here is the link to their contact page.

#7

By Tell A Friend

06.20.2009 at 09:58 PM

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This would suite for my collection. Atleast having a good review for this book is worthy of buying it.

#8

By Tom Sinclair

06.24.2009 at 12:55 PM

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Great news, didn’t realise a volume 2 was in the making!
Are all the logos in it different to the first volume? Wouldn’t want to buy it if half of them are the same!

#9

By Baglama buyusu

06.28.2009 at 09:59 PM

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This article article thanks for sharing with us.

#10

By medyum

07.05.2009 at 08:31 AM

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I don’t have a logo design book for reference and inspiration. Are these books available in the Philippines? thanks… Medyum, Medyumlar

#11

By

07.06.2009 at 05:24 AM

 Profile Image

This article article thanks for sharing with us.
As for this book, already ordered and awaiting it’s delivery. Thanks for the head’s up.

#12

By Erik Peterson

07.06.2009 at 09:40 AM

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@medyum please see comment number 6.

#13

By aupair

07.11.2009 at 04:09 PM

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I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.
Regards,

#14

By Siki

08.03.2009 at 05:58 PM

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This would suite for my collection.

#15

By medyum

08.10.2009 at 11:37 AM

medyum Profile Image

I don’t have a logo design book for reference and inspiration. Are these books available in the Philippines? thanks

#16

By Acai

08.11.2009 at 01:48 PM

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Looks like a pretty useful logo resource book. All that content for 27 bucks seems like a good deal! I may have to check it out.

#17

By The Logo Monkey

08.11.2009 at 05:23 PM

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Bookmarked! Thanks!

#18

By Search engine Optimization company in India

08.12.2009 at 03:24 AM

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An excellent book and should be of great help to many including me…..

#19

By Resveratrol

08.23.2009 at 08:12 AM

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One of my fav books is “Logo” by Michael Evamy, mainly due to the black and white logos - looks like this book features some pure black logos too? What is the split up of colour to black logos?

#20

By new books releases

08.27.2009 at 05:20 PM

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thanks for the heads up .. I’ve just ordered the book after reading your post smile seems like the perfect book .. will give you my opinion on the once I read it .. hehe

#21

By Ask

08.29.2009 at 08:52 AM

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Great article

#22

By Joel McKey

09.11.2009 at 08:27 PM

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This should help with anyone that needs to create an Anime as well!

#23

By Superfruit TV

09.11.2009 at 09:39 PM

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Man I love logo designs. The complex process that we designers must go through in order to come up with something that is simple, yet gets the entire message across visually.

#24

By efusion

09.13.2009 at 06:34 PM

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I’ve been looking for a book like this that has in-depth logo design information. I’ll have to pick it up.

#25

By Jeff O'Day

09.15.2009 at 09:21 AM

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I think the best way to do a logo is learn from a great book like this. There are so many ideas all in on place it is great to be the Learner instead of hiring someone to do it.

#26

By Acer Laptops

09.18.2009 at 01:01 PM

Acer Laptops Profile Image

LOGO design volume 1 is really awesome.

#27

By life cover

09.20.2009 at 04:19 AM

life cover Profile Image

I was searching for something helpful on logo design. Now it seems to me that finding this book will greatly satisfy my thirst for logo design.

#28

By Acai Berry Blast

09.22.2009 at 11:09 AM

Acai Berry Blast Profile Image

That looks like an excellent book. I went through a lot of research before I chose my logo, and I still feel I would have liked something more effective.

#29

By digital radio scanners

10.21.2009 at 02:59 AM

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My sister is starting a graphic design course and I have been wanting to get her a nice logo design book, mainly to inspire her.
the problem was that after doing some research I quickly discovered that there are way too many- I thought maybe logo lounge or something like that. Since I am not in the industry I don’t know what is a good logo book- this one sounds great thanks for your efforts
heading over to amazon immediately

#30

By electronic cigarette

10.25.2009 at 08:56 PM

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Thanks for this post I love that logo.

#31

By Colin

10.26.2009 at 06:28 AM

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There are so many ideas all in on place it is great to be the Learner instead of hiring someone to do it.

#32

By medyum

10.30.2009 at 12:19 AM

medyum Profile Image

Thank you!

#33

By Second Chance Checking

11.04.2009 at 02:17 AM

Second Chance Checking Profile Image

That is really cool, never knew how involved logos were

#34

By medyum

11.04.2009 at 07:41 AM

medyum Profile Image

Thank you very much for everything

#35

By Singapore Shops

11.13.2009 at 06:00 PM

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Nice post I Like your site very well and continue to do so. I have bookmarked your site.

#36

By Denny

11.18.2009 at 10:11 PM

Denny Profile Image

need this book. how can buy e-book. can I buy this book. to far from here.

#37

By Dizajn

12.28.2009 at 05:30 PM

Dizajn Profile Image

Wea prefers more Logolounge books.

#38

By araç sorgulama

12.29.2009 at 12:05 PM

araç sorgulama Profile Image

My sister is starting a graphic design course and I have been wanting to get her a nice logo design book, mainly to inspire her.
the problem was that after doing some research I quickly discovered that there are way too many- I thought maybe logo lounge or something like that. Since I am not in the industry I don’t know what is a good logo book- this one sounds great thanks for your efforts
heading over to amazon immediately

#39

By Tina

12.31.2009 at 11:34 AM

Tina Profile Image

Very interesting information and an excellent book and should be of great help to many including me..

#40

By Attitude Design | Graphic Design Portfolio

02.01.2010 at 03:26 PM

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Thanks for this useful review - looks like a great book.

#41

By Portland OR Website Design

02.08.2010 at 12:08 PM

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I just wanted to thank you very much for this enlightening article. I have already bookmarked your site, when I have more free time I am going to have to do some further research.

#42

By web design

02.16.2010 at 11:30 AM

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Brand is nothing but the initial stage for recalling the value of that brand.

logos are used for brand association.
three pointed star means people will easily call it mercedes.
swoosh means people would easily recall it as a nike.

the ultimate working science is the theory of split brain theory.

our right side brain is creative brain, it is responsible for storing memory, dreams, recalling past events…

and left brain is responsible for mathematical calculation, logical analysis.

lly, metaphor analysis is very much important for brand management.

#43

By alanya emlak

04.06.2010 at 08:04 PM

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thank you everythinks..Thank you for all the valuable information

#44

By Resveratrol Healthblog

04.09.2010 at 08:20 PM

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Amazing collection.

#45

By Jay

04.22.2010 at 10:30 AM

Jay Profile Image

Lovely blog post.Thanks for the comment box too.

#46

By Wartrol

04.23.2010 at 03:12 PM

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I must say this is a very interezting post. I have enjoyed every minute I spent reading it.Thanks.
I will be back.

#47

By Thyromine

04.25.2010 at 01:48 PM

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I hardly comment on post but I must say I love coming across your site today.

#48

By Panic Attacks

05.13.2010 at 08:50 PM

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It is always hard to have a designer create a logo from scratch. The logo design I have on a site took the designer quite a while to come up with the right logo. If only this book was release earlier, it would have been so much easier and would have save me a lot of time.

#49

By Jany

05.17.2010 at 05:57 AM

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The post is very helpful for me as I am going to develop a site and need a logo for that.

#50

By Strafe Creative - Graphic Design

06.01.2010 at 03:35 PM

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cheers for this review, will definitely be looking into this book.

#51

By Kraetschmann

06.02.2010 at 10:26 AM

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i like the logo design book from TASCHEN this impressed me.

#52

By Square Peg Web

06.30.2010 at 06:04 AM

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Well logo design book contain excellent information.But creativity is important one for designing.So books should be explain about creativity.

#53

By Phoenix Graphic Design

07.15.2010 at 12:40 AM

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Great review. I use these sort of books all the time to start the creative process. Sometimes it helps to “get inspired”.

#54

By linux vps

08.03.2010 at 05:48 PM

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OMG 2000 logos in one book its really a great news , they provide any DVD copies for this designs . or any software to design new one.

#55

By salya

09.10.2010 at 06:59 AM

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I always appreciate the readers thoughts as well. So, Ill ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principles Geris logo for 88 Gears Creative has some interesting elements, but could benefit from some further refinement of the design…
Eleven Plus

#56

By 11plus

09.20.2010 at 11:39 AM

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I often find seeing sketches and notes from those early stages to be insightful and motivating….11 Plus

#57

By

11.22.2010 at 07:39 AM

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I am happy to find this very useful for me, as it contains lot of information. I always prefer to read the quality content

#58

By gebelik

12.02.2010 at 09:36 AM

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Love it.

#59

By provillus

07.24.2011 at 04:14 PM

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thanks for the logo design info !

#60

By terry

08.02.2011 at 02:42 PM

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Great collection you have here.!

#61

By provillus

10.21.2011 at 03:36 PM

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What a great book! I should buy the both volumes. I am interested in logos and these 13 case studies surely worth every page.

#62

By Fotograf

06.27.2012 at 06:35 AM

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Where can i buy this book?

#63

By

04.17.2014 at 03:34 AM

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Acknowledge it & will buy it soon.
Thanks for informatin

#64

By 本棚・書棚,キッチン収納,衣類収

11.24.2014 at 11:31 PM

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チェア,レザーとメッシュの組み合わせで、高級感とデザイン性を演出したチェア。座面はクッション性抜群。メッシュ素材が通気性を高める 為、長時間座っていても疲れません。
風呂ふた滑らかな曲線がお手入れのしやすさと、汚れの付きにくさを実現。
衣類収納・チェスト 家族みんなの衣類を整理整頓。小物やシャツなどの衣類の整理棚として も便利!
部屋に合わせてコーディネート出来る、自分スタイルのデザイン家具。
ベッド・布団・寝具 肌触りが自慢のあったか寝具で至福のひと時を; あったか度で選ぶあなたにピッタリの布団、良質の睡眠を実現します。軽量だからお掃除の際も簡単に移動できるのが魅力です。
ソファ・座椅子 最新の流行から定番の アイテムまで機能的な座椅子を多数取り揃え!
本棚・書棚,キッチン収納,衣類収納・チェスト
テレビ台,玄関収納,チェア,デスク,ソファ・座椅子
寝具,風呂ふた,トイレ用品

#65

By 帽子 水着 浴衣 抱き枕 進撃の巨人 cos

11.25.2014 at 01:39 AM

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帽子,Tシャツ,水着,浴衣,ファッション 小物,おしゃれ かわいい 高品質 安心 最低価格保証商品の数量は多い、品質はよい、価格は低い
コスプレ衣装 人気のコスプレ衣装が豊富にセール中!質の高い素材と丁寧な縫製が 特徴で、サイズも豊富にご用意しております。高い技術で安心クリーニング 。どんな衣装でもクリーニング可能。
抱き枕 日本人の5人に1人が、眠りに悩む時代。 最近は様々な睡眠関連本も出版され、昔と 比べると眠りに対する意識は上がってきました。ムニュふわ~の新感触で極上の安眠を体験送料無料!心地よいぽにょぽにょ感の抱き枕!
コスプレ道具,汚れに強い素材なので気軽に使えます。原作に忠実し、コスプレイヤーも納得の、質感やボリューム感など細部にまで こだわった品質の良いコスプレ道具
帽子,Tシャツ,水着,浴衣
ファッション 小物,抱き枕,コスプレ道具
形,セーラー服,スカート,進撃の巨人,コスプレ衣装

#66

By 本棚・書棚,正座椅子,靴箱

12.18.2014 at 03:10 AM

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靴箱,強度が非常に強く、通気性の良いルーバータイプで、湿気や匂いがこもりにくいという特徴があります。木目の美しい、暖かみのあるシューズボックスです。
正座椅子,回転式で折りたたみもラクラク!立ち、座りが楽になります。完成品でのお届けです。和室・洋室にもあうデザインで人気のラクラク座椅子です。
テレビ台,シンプルな構造で、サイドワゴンを用途に合わせて左右どちらにでも設置可能です。横揺れ防止のための補強バーに、ガタつき防止のアジャスターが付いています
鏡台・ドレッサー 味わい深い木製製品で、ホワイトとのバランスの良い明るい配色でオシャレです。
本棚・書棚,正座椅子,靴箱
テレビ台,書斎デスク,鏡台・ドレッサー,こたつ
花瓶・花器,香炉,ラタン回転座椅子,鏡・ミラー

#67

By レディース腕時計

01.04.2015 at 12:42 AM

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高品質なのに価格はどこにも負けない低価格にてご提供しております!
DKNY TIME時計 「多様性に満ちた都市・ニューヨーク」をキーワードにファッションを発信し続け、世界中から高い評価を得ているデザイナー、ダナキャラン。
洗練された品格を感じさせるシンプルな文字盤で実用性も高くどんな服装にも合わせやすいですSEIKOセイコー腕時計 有名ブランドの腕時計は、憧れの一つといえます。実用性・振動や衝撃に強い・防水性が高い,腕時計には巧みなデザインで、お洒落な風格が漂っています。非常に高い人気を持っています
耐震性や断熱性を高める一方で、素材間の調和を心がけ、シンプルな中で出来る素朴な美しさを追求していきました。外観・内観共に柔らかな素材感や素朴感の中に、デザインで作る上品さを込めています
レディース腕時計,ディズニーウオッチ,人気 時計
XOXOキスキス時計,DKNY TIME時計,Soleasy腕時計
マイケルコース Michael Kors時計,SEIKOセイコー腕時計

#68

By 内装工具

01.20.2015 at 10:03 PM

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ハセガワのテレスコピックラダー(伸縮梯子)が台数限定大特価!!
上質の工具を豊富に取り揃え!消費者の賢い買い物を応援します!激安な価格、抜群な品質、多様な選択空間を提供いたしております。安心感と信頼感のある製品を提供し続けています。
内装工具から工具、道具、左官用道具、特殊工具,ペンチ類工具,まで家まわりの事ならなんでも取扱中!!
錐、穴あけ,耐久性の高さはもとより、硬質であり耐摩耗性に優れ、 耐熱性も高く、使いやすく、しっかりしていて安定感あり
左官用道具,軽くて強いアルミ製なので、 長時間の作業でも疲れません。
内装工具,鋏、特殊はさみ,タガネ,鎌、ホー
左官用道具,躯体工事、特殊工具,錐、穴あけ,ペンチ類工具
メルトガン,バール、ハツリ、釘抜き,ツールセット

#69

By TEORI(テオリ)

02.02.2015 at 01:48 AM

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四日市ばんこ焼炊飯 ご飯土鍋,使いやすさ」を第一に考えた二重蓋のごはん鍋です。直火で炊き上げる御飯の味は電気炊飯器には真似できません。美味しく炊けることが一番大切ですが、使用しない時の収納スペースも重要です。
タダフサ,刀身はSLD鋼とステンレス鋼の3層及び2層構造で、切れ味もよく、錆びにくい材質。タダフサ特許の抗菌炭化木を使用したハンドルは丸みをおびた握り易い優しい形です。刃の形状が柳の葉に似ているので柳刃とも呼ばれています。刃の長さを利用してスーッと引くように切ります。
TEORI(テオリ),カプリ,信楽焼
四日市ばんこ焼,エテルノ(ETERNO)
クローバー,シェララフィア,信楽焼,タダフサ

#70

By ビジューアイテム

02.04.2015 at 01:09 AM

ビジューアイテム Profile Image

美しいデザイン!!!!!!!!
大人レディの必需品ばかりをご用意いたしております
バッグハンガー,外出時に大活躍♪装飾が繊細でとっても綺麗なバッグハンガー。ひっかける場所さえあれば使用できる手軽さと、滑り止め&キズ防止のパッドが付いているなど、細やかな気配りにあふれたアイテムです。一般的なバッグハンガーとは一線を画す使い心地を、ぜひ体感してみてください。
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06.22.2021 at 05:13 AM

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06.24.2021 at 03:19 AM

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07.05.2021 at 02:57 AM

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07.05.2021 at 06:21 AM

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By Danny

07.05.2021 at 06:47 AM

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Thank you for sharing this great book review. I wonder if this can help us out in creating the bestgrout cleaner Goodyear AZ logo.

#190

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07.08.2021 at 09:11 PM

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07.09.2021 at 08:15 AM

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#192

By Jason

07.10.2021 at 12:03 PM

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#193

By Lenox Jones

07.10.2021 at 10:01 PM

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Great article, It gives me an idea how to learn logo design.

Lenox Jones,
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#194

By Jared

07.13.2021 at 11:20 PM

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#195

By Jo

07.16.2021 at 09:10 AM

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#196

By JannaD.

07.20.2021 at 05:27 AM

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#197

By Lennor @ Bradenton ReScreening

07.20.2021 at 11:01 AM

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#198

By Lennor @ Bradenton ReScreening

07.20.2021 at 11:04 AM

Lennor @ Bradenton ReScreening Profile Image

#199

By Aaron Miller

07.20.2021 at 07:18 PM

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#200

By Vinn

07.21.2021 at 11:38 PM

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